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AYRA (Coca-Cola)

I bet you've heard many stories about magical beings like elves, witches and goblins, but I guarantee you've never heard of fairies who feed on moments of happiness, right?

Well, meet Ayra, a hyperactive and euphoric fairy whose source of her magic is happiness. Yeah!! She automatically teleports herself to places where happiness is being experienced. Her power (or magic) is to be able to amplify this powerful energy, spreading it and infecting all the people around her.

In addition to being very curious, bouncy and charismatic, Ayra is always ready for a celebration. Serious! It's her hobby, sport and favorite activity!

Would you like to meet Ayra?

So, check out this tip: when you feel like you're living a special moment, one of those nice moments when your heart overflows, look for her behind a bottle of Coke. She likes to hide there while using her magic.


Now that you've discovered how happiness is contagious, celebrate A LOT with the ones you love (and always count on Ayra!)


(“Ayra” is a conceptual project, from the SUPERAICON Collection, created by Aqueles Caras studio.)

Character Designers: Bernardo Prata, Lucas Garcia, Nathalia Oliva, Roberta Ivi, Tainer Jordão and Rotenfelder.

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