VICKY (Nike)

Vicky Runner is an Olympic medalist, sneakerhead influencer and also the fastest woman in the world!

On top of her arrogance, she declared herself so fast that not even the Olympian gods could surpass her.

It was then that Hermes, the god of speed, offended by the mortal, came to Earth to challenge her in a race. After a fierce, unbelievable dispute, Vick won the god. Feeling frustrated and humiliated by the defeat, Hermes cast a curse on Vicky. The girl would run for all eternity, without stopping for a single day.

After this, Nike decides to help her by creating a sneaker model capable of withstanding the wear and tear of an eternal race, the indestructible “Nike Speedy Vicky”.

With her new sneaker, Vicky runs all over the world, unreachable. But now she has a legion of followers, supporters and sponsors. Vicky knows her responsibility as an influencer and uses social media to inspire her followers. Her message is very objective: never stop chasing your dreams.

 

 

(“VICKY” is a conceptual project, from the SUPERAICON Collection, created by Aqueles Caras studio.)

Character Designers: Bernardo Prata, Emmanuel Bezerra, Jorge de Lima, Pedro Felipe and  Rotenfelder.

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